Ementa

Workshop de Plano de Negócios

Nível: Mestrado Profissional
Obrigatória: Não
Carga Horária: 48
Créditos: 4.0

Ementa

A decisão de empreender, tendo uma ideia de negócio, avaliação de oportunidades, conceituação de plano de negócio, Modelo de negócio, Descrição da empresa, estratégia de entrada e crescimento, descrição de produto e serviço, Análise setorial, pesquisa de mercado, mercados-alvo e segmentos, concorrência e outras influências, Comunicação e promoção, estratégia de vendas, precificação, projeções de receitas, Estrutura operacional e processos, estoque e inventário, fornecedores-chave e parceiros, distribuição, logística e localização, Pós-venda e sistemas de gestão, plano de implantação, Estrutura organizacional, corpo diretivo e conselhos, pessoas, Necessidade de investimento, estrutura legal e tributária, pressupostos financeiros, Projeções de caixa e resultados, Estudo de viabilidade, capital de risco Sumário executivo, anexos e apêndices, fatores chave para o sucesso, erros mais comuns, Advogado do diabo, pitching, como começar sem dinheiro, próximos passos.

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