Ementa

Inovação Tecnológica nas Micro e Pequenas Empresas

Nível: Mestrado Profissional
Obrigatória: Não
Carga Horária: 48
Créditos: 4.0

Ementa

Compreender a dinâmica da inovação no contexto da nova economia, em especial no âmbito das micro e pequenas empresas (MPE). Analisar estratégias baseadas em inovação como instrumento competitivo para MPEnos mercados atuais. Definir as várias modalidades e tipologias da inovação, conceituando-as em termos de intensidade, ritmo e objeto focal. Refletir sobre relações entre inovação, aprendizagem organizacional, capital intelectual, capital humano e conhecimento organizacional. Estudar modelos e sistemas em apoio ao gerenciamento da inovação, contextualizados à realidade das MPE. Compreender a importância da dimensão psicossocial da empresa e dos elementos organizacionais associados aos processos de inovação.Discutir alternativas para viabilizar a inovação como meio para sustentabilidade empresarial das MPE.

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